How can Jumbo increase the number of invite sent?
How can Jumbo increase the number of invite sent?
How can Jumbo increase the number of invite sent?
Part of the new Jumbo Free strategy, the first objective after the redesign, was to find virality lever to make grow exponentially the user base.
Part of the new Jumbo Free strategy, the first objective after the redesign, was to find virality lever to make grow exponentially the user base.
from 2.3 to 4.1
from 2.3 to 4.1
Invites sent by user
from 2.8 to 3.6
from 2.8 to 3.6
members per family
Incentivise users with rewards.
Incentivise users with rewards.
After speaking with users it appears that the coverage amount was important for them. I decided to play in this, making it related to the amount of people you have invited in the app. Users can improve their coverage by inviting their friends.
After speaking with users it appears that the coverage amount was important for them. I decided to play in this, making it related to the amount of people you have invited in the app. Users can improve their coverage by inviting their friends.
Personalise your friends experience from invitation message to app download.
Personalise your friends experience from invitation message to app download.
While inviting their friends, based on the information we have, email or phone number stored in the user’s contact book, we have created different invitations and personalised app store screenshots. This makes invitations sent more impactful.
While inviting their friends, based on the information we have, email or phone number stored in the user’s contact book, we have created different invitations and personalised app store screenshots. This makes invitations sent more impactful.
Protect your relatives with Jumbo Families.
Protect your relatives with Jumbo Families.
A mechanics I wanted to play on is the family protection. People are more intended to protect their relatives then other people. I have then decided to design a flow on inviting family members only, offering benefits to all the member of your jumbo family.
A mechanics I wanted to play on is the family protection. People are more intended to protect their relatives then other people. I have then decided to design a flow on inviting family members only, offering benefits to all the member of your jumbo family.
Provoke real life usage with your friends.
Provoke real life usage with your friends.
Best way to speak of an app to people around you, is to showcase it in real life. We worked in flow where you can search for friends information online, and see if your friend is exposed or not.
”Hey let’s check if you’re in danger!” at a diner was our verbatim while doing research on that topic:
Best way to speak of an app to people around you, is to showcase it in real life. We worked in flow where you can search for friends information online, and see if your friend is exposed or not.
”Hey let’s check if you’re in danger!” at a diner was our verbatim while doing research on that topic:
Prototype
coming soon
Search for personal data