David Champeil - Senior Product Designer, NYC

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Help Lydia’s users to make their money grow.

At Lydia, we are committed to facilitating a more comfortable relationship between individuals and their finances, encompassing spending, saving, and investment growth. I have been presented with the opportunity to oversee the Product and Design of Lydia's upcoming investment platform. This involves collaborating with mobile and backend engineers, technical project managers, as well as the legal team to build the platform from scratch.

Our mission is to democratize trading, not only for our users but also for a broader audience. We strive to strike a balance where users are aware of the risks while feeling empowered to make informed decisions. It is important to note that our intention is not to replace professional trading tools, but rather to make investing as accessible and straightforward as sending money to your friends.

300k+

Users registered in the first 2 months

$3M+

Euros invested in the first 2 months.

Build a MVP with essential features only.

At the company level, our objective is to swiftly bring a product to the market, enabling us to offer the requested service as quickly as possible. This will allow us to iterate and enhance the product based on user feedback and address the most sought-after features that align with our users' needs and usage patterns.

Prioritised features for the MVP are the following :

Registration Flow.

Default Portfolio with Top 10 assets of the year when empty.

Basic Asset listing and consultation.

Detailed asset page, with an access to the yearly evolution.

Feedback & Post beta iterations.

Prior to the beta version release, I made the decision to conduct an internal simulated trading contest using the initial functional version of the app. This allowed us to gather feedback and impressions from approximately 100 users.

Lydia trading zone Contest

During the three-week beta testing phase with our community, we began to identify various needs and pain points that users were experiencing.

Limited investment expertise: Users expressed a lack of knowledge in investment strategies and struggled to discover suitable assets for investment.

Desire for more detailed financial analysis: Users indicated a desire for more granular and comprehensive financial analysis tools to gain deeper insights into their investments.

Trustworthy advice: Users expressed the need for reliable advice from trusted sources or experts in the field to guide their investment decisions.

Quick portfolio understanding: Users highlighted the importance of quickly understanding their portfolio composition, including asset allocation and diversification.

Limited investment expertise: Users expressed a lack of knowledge in investment strategies and struggled to discover suitable assets for investment.

Desire for more detailed financial analysis: Users indicated a desire for more granular and comprehensive financial analysis tools to gain deeper insights into their investments.

Trustworthy advice: Users expressed the need for reliable advice from trusted sources or experts in the field to guide their investment decisions.

Quick portfolio understanding: Users highlighted the importance of quickly understanding their portfolio composition, including asset allocation and diversification.

Encourage users to explore and discover various assets.

Our objective is to motivate users who are visiting the investment product for the first time to explore our asset catalog. To achieve this, we have divided our catalog based on different asset categories, providing a specific entry point for each. By doing so, we offer users a seamless way to navigate through the catalog and find assets of their interest.

Assist users in identifying assets that align with their interests.

In addition to sorting the catalog, we have created asset groups based on common themes. This feature aims to assist users in finding topics that align with their interests and values. By doing so, users are more likely to support companies or projects that are closely aligned with their beliefs. This thematic categorization allows for a personalized and meaningful investment experience where users can invest in areas that resonate with them on a deeper level.

Provide more information on assets and user’s investment.

Introducing a timeline feature with multiple timestamps. This allows users to stay updated on the latest developments and news. Additionally, we provide information on which of their friends have invested in a particular asset, creating a social aspect to the investment experience.

To assist users in making informed investment decisions, we strive to translate complex financial analysis into simple and actionable information. Our goal is to present users with comprehensive details that help them identify the right moment to invest. We aim to provide users with as much information as possible, empowering them with the necessary insights to make well-informed investment choices.

Display portfolio composition by universe.

Users wants to have a quick view on their portfolio health.

We understood that users investments behaviour were not the same on Stocks than on cryptos or ETFs... This leads to a unique view were users will have performances indicator for each of their universe, in which they will be able to dive and see its detail.

Users wants to have a quick view on their portfolio health.

Inspire users by granting access to their friends' portfolios.

We observed that users were seeking advice and feedback on their investment choices. Recognizing that providing direct investment advice is not legally authorized, we have created a platform where users can seek reassurance and inspiration from their friends. However, we ensure that no specific investment amounts are displayed. Instead, users can view the composition, allocation, and performance of their friends' portfolios. This allows for a sense of trust and a platform for sharing investment strategies without divulging specific financial details.